Abstract white figure with wings on purple background, features crossed eyes and a smile.

MArshmello
2023 Fall Design Campaign

Merchandise Design and Illustration

Person wearing a white helmet with a smiling face and white hoodie with "Marshmello" text.

The collaboration between Marshmello and Working Design was thoughtfully aimed at creating a new and exciting line of merchandise that truly reflects the artist's unique style, vision, and brand identity. The main focus of this partnership will be on integrating vibrant elements that resonate deeply with the music, seasonal trends, and the rich culture surrounding the artist, Marshmello. The iconic Marshmello helmet and logo will be prominently featured and placed front and center in the designs. This signature imagery can be incorporated in various innovative ways, ranging from simple placements to bold all-over prints, ensuring that the merchandise remains easily recognizable and stands out in any setting. The collection primarily includes a variety of t-shirts and hoodies.

Each item will feature unique and captivating design elements while still maintaining the brand's fun and playful aesthetic. To create added excitement and hype, limited edition items were skillfully created to engage passionate fans and encourage prompt purchases, ultimately enhancing the overall shopping experience.

Collage featuring Marshmello-themed graphics, including a stylized skeleton and woman illustration, a person in a Marshmello mask wearing a hoodie with skull art, and a poster with a skull surrounded by insects and mushrooms.
Person wearing a black hoodie with a graphic of a stylized Marshmello face and text, alongside a similar design with dripping text.
Black and white checkered pattern with Marshmello logo, cartoonish animal face, skull and crossbones, and figure in skeleton costume.

Marketing Approach

An integrated marketing strategy was carefully considered and thoughtfully developed, making use of social media platforms to effectively showcase the unique designs as well as the behind-the-scenes development process of the merchandise. Engaging with fans through various interactive methods such as contests, giveaways, or sneak peeks can generate excitement and anticipation, ultimately helping to drive sales and enhance customer loyalty.

Collection of black apparel featuring graphic designs, including T-shirts with various illustrations and a hoodie with a stylized logo. Themes include a cartoon skull, a woman with a knife, and a cat face.
Cartoon characters with marshmallow heads, playing music, flying kites; features "Marshmello & Friends" text.

ARTWORK: Joe King, Matt Worthey, Stein Hansen

DIRECTION: Mike Barajas

PHOTOGRAPHY: The Shalizi Group