NoHours is a contemporary clothing brand that embodies the spirit of urban culture, merging streetwear aesthetics with a focus on comfort and functionality. The brand is designed for individuals who seek to express their identity through unique and innovative styles, while also prioritizing everyday wearability. With collections that feature a blend of bold graphics and minimalistic designs, NoHours caters to a diverse audience, reflecting a lifestyle that values creativity and individuality.

The creation of NoHours was born from a passion for illustration and skateboarding, two elements that serve as the backbone of the brand's identity. By incorporating hand-drawn graphics and artistic motifs into its designs, NoHours stands out in a crowded market, creating a recognizable visual language. The influence of skateboarding culture is evident in the brand’s relaxed silhouettes and functional fabric choices, ensuring that each piece resonates with the movement and energy of the skate community. This fusion not only distinguishes NoHours but also fosters a connection with its audience, promoting a lifestyle that celebrates both art and sport.

building a brand

NoHours was built from the ground up through a combination of innovative design, strategic marketing, and a deep understanding of consumer needs. Founded by illustrator Joe King, the brand initially focused on creating high-quality, versatile products that addressed the demands of modern life. Through meticulous craftsmanship and a commitment to sustainability, NoHours quickly gained a loyal following. As word spread about its unique offerings, the brand expanded its reach beyond local markets, eventually establishing a presence in retail locations worldwide. Today, NoHours represents a global phenomenon, known for its dedication to quality and customer satisfaction.

ARTWORK: Stein Hansen, Joe King, Matt Worthey