Major LEague Baseball
Detroit Tigers & Oakland A’s

Designing an on-field patch to commemorate Miguel “Miggy” Cabrera's final season with the Detroit Tigers requires a thoughtful blend of respect for the player’s legacy and an acknowledgment of the team's rich history. The patch should incorporate distinct elements that represent Cabrera's contributions, his jersey number and a silhouette of him in a classic batting pose.

The use of the team's color palette—navy blue, orange, grey and white—can create a strong visual connection to the franchise while maintaining Cabrera’s significance. Including a subtle detail, like a small baseball or iconic Tiger emblem, can highlight his impactful moments with the team and serve as a reminder to fans of the unforgettable memories he created on the field.

Detroit Tigers game day promotion featuring player Javier Báez and game details against San Francisco Giants at Comerica Park on Friday at 3:40 PM EST.

2023 detroit tigers

In parallel, the 2023 branding effort for social media and ballpark signage plays a crucial role in uniting the team's identity and Cabrera's farewell season. The design strategy involved a refreshed digital aesthetic that showcases dynamic graphics reflecting the vibrant energy of the Tigers' fanbase. For social media, utilizing bold typography and engaging visuals can capture the excitement surrounding the season, while also featuring Cabrera prominently in promotional materials. Meanwhile, ballpark signage should incorporate new elements that honor Cabrera, such as banners celebrating his achievements, integrated seamlessly with the existing team graphics. This approach not only honors Cabrera but also fosters a cohesive brand experience, inviting both loyal fans and newcomers to engage with the Detroit Tigers in a memorable way.

Collage featuring Miguel Cabrera with 'Thank You' message, career stats, and two other Detroit Tigers players: Gregory Soto and Javier Báez, highlighting their performances in a game. Also includes a smartphone displaying Detroit Tigers social media post celebrating a win against San Diego Padres, score 4-3.

Two horizontal stripes, yellow on top and green on bottom.

2021 Oakland A’s postseason push

The former Oakland A's embraced some dynamic branding design as they pushed for the postseason, encapsulated in their 2021 slogan, "Ride the Wave." This initiative prominently features the trident symbol, signifying strength and resilience, rendered in the team's distinctive green and yellow colors. The vibrant palette not only reflects the team's identity but also energizes the fan base, creating a powerful visual connection to the competitive spirit of the A's. The "Ride the Wave" campaign aims to inspire unity among supporters, invoking a sense of momentum as the team strives for success in the playoffs.