"WORKINGDESIGN" text in bold black uppercase letters
white powder splash on black background
Logo of Southpaw Vet with a paw print in the letter 'o'

southpaw Vet
Business development

Merchandise Design, Illustration, Branding and Creative Direction

Developing a creative approach to branding and marketing for a veterinary clinic involves multiple facets, from establishing a cohesive visual identity to engaging with the local community. We started by designing a memorable logo consisting of the owners bulldog, Lola, and a color palette that reflects its values, emphasizing trust and compassion. From there the rest of the branding pieces fell in place as time went on. Merchandise such as pet-themed apparel, eco-friendly pet supplies, and branded accessories helped enhance brand visibility while fostering a sense of community among pet owners. Additionally, a well-structured website not only provides essential information but also includes an online booking system, educational resources, and a blog featuring pet care tips, helping to draw in potential clients.

Logo of Southpaw Vet San Diego featuring a cartoon bulldog head on a yellow and blue circular background.
Street with cars and vet care billboard featuring a dog
Bold text displaying 'Damn Good Vet Care' on a dark background.
Southpaw Vet services webpage showcasing pet wellness, dentistry, surgery, and additional services with icons and descriptions. Includes a section on puppy and kitten packages at the bottom.
Mobile phone screen displaying Southpaw Vet Instagram page with 193 posts and 1,285 followers, featuring images of pets, new RVTs, and Thanksgiving content.
Two T-shirts with "Southpaw Vet" designs, one brown with a dog logo and one white with a cartoon cat graphic.
Two navy blue t-shirts featuring bulldog designs. The first shirt shows a cartoon bulldog in a sweater with a medical bag, labeled "Southpaw Vet." The second shirt displays a tattooed bulldog with text "Southpaw Vet" and a contact number for a San Diego veterinary service.
Colorful pet-themed design for Southpaw Vet, featuring abstract animal shapes and patterns on backgrounds and pouches.

DAMN GOOD VET CARE

In terms of marketing and social media, the clinic leveraged platforms like Instagram and Facebook to share heartwarming stories, client testimonials, and educational posts about pet health. Engaging graphics that align with the brand identity will help capture the attention of local pet owners, while strategic campaigns can promote events such as vaccination drives or pet adoption days. A consistent and thoughtful approach to each of these elements will not only attract new clients but also build lasting relationships with existing ones.

Colorful collection of stickers featuring bulldogs and promotional text for Southpaw Vet and Dr. Yonas. Includes various designs and colors, with some bulldogs wearing accessories and text promoting San Diego.
"You Are Pawfect" mosaic tile design process showing outline, finalized design, and installation."
Veterinary clinic entrance with a bulldog logo sign
Reception desk with a bulldog logo, a laptop, and jars labeled 'Dog Treats', with a bouquet of colorful flowers.
Modern waiting room interior with gray bench seating, wood accents, and a plant. Floor text reads 'You are pawfect.'
Modern exam room doors in a hallway, labeled "Exam Room One," with wooden design and sliding hardware.
A blue gift bag with "Southpaw Vet San Diego" logo hanging on a metal cage door, with a dog inside wearing a plastic cone collar.
Banner with mascot of a bulldog character in a cap holding a bag, labeled Southpaw Vet with initials SD.

ARTWORK & DIRECTION: Matt Worthey

PHOTOGRAPHY: David Pike