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Reebok Collaborations

Merchandise Design, Illustration and Package Design

Black Reebok Classic hoodie with logo on chest and sleeve

FUTURE

Designing merchandise for Reebok's collaboration with Future involved the blending streetwear aesthetics with a modern edge that reflects the artist's unique style and sound. The apparel features simple, yet bold graphics and innovative materials, ensuring comfort and visual appeal that resonate with fans of both Reebok and Future.

Collage of a man in Reebok clothing during performance and photo shoot
Collection of Reebok shirts and jacket, featuring logos and designs, in black and white colors.

HOT ONES

For the packaging designed for the partnership with the YouTube channel Hot Ones, the focus is on a vibrant, eye-catching design that embodies the show's spicy theme. The use of fiery colors, dynamic fonts, and clever imagery communicates the collaboration's energy, while also offering a glimpse of the culinary adventure within.

Illustrations of nine mixed martial artists with stylized design and national flags behind each figure's head, including works with names and nicknames.
Red sneakers with themed graphics, including chicken wings and milk, displayed with a matching box against a patterned background.

reebok x mma

Reebok's collaboration with mixed martial arts has significantly influenced the sport's apparel landscape, aligning the brand with high-profile fighters such as Chris Weidman and José Aldo. By integrating performance-driven designs and innovative materials, Reebok has catered to the unique demands of MMA, providing athletes with gear that enhances their strength and agility. The partnership has not only highlighted the fighters' individual styles and accolades but has also contributed to a broader recognition of MMA as a mainstream sport. Through this alliance, Reebok emphasizes its commitment to supporting athletes in their pursuit of excellence both inside and outside the cage.

Two UFC fighters, one with an American flag and the other with a Brazilian flag, wearing UFC gloves.
Reebok logo with geometric mountain design blended with the text, resembling cracked rocky surfaces.
Five graphic t-shirts with vintage fitness themes and Reebok branding.
Vintage Reebok Body Shop posters with exercise illustrations and chairs against a wall.

ARTWORK: Joe King, Stein Hansen

DIRECTION: Greig Bennett