

vans “off the wall”
kids merchandise
Merchandise Design and Illustration
Go Outside
Designing merchandise for Vans and their "Go Outside" campaign aimed at kids involved creating an array of vibrant, playful pieces that enthusiastically encourage exploration and adventure in the great outdoors. The collection prominently features durable fabrics and practical designs, ensuring that young wearers can comfortably engage in a variety of outdoor activities with ease. Earthy colors and fun, eye-catching graphics are thoughtfully incorporated to effectively capture the joyful spirit of childhood.
Designed for young adventurers, Vans Kids is all about embracing the thrill of skateboarding and the joy of outdoor play.
off the wall
The opportunity to design for Vans aligns perfectly with our design and illustration styles, which emphasize creativity, authenticity, and self-expression. Our approach is characterized by bold, vibrant visuals and a strong narrative element, echoing the brand's commitment to the skate, surf, and street culture that Vans embodies. By incorporating elements that reflect individuality and a sense of adventure, we can create designs that resonate with Vans' diverse audience. This synergy between our artistic vision and Vans' brand ethos allows for a fresh, engaging interpretation that honors both the brand's heritage and its forward-thinking spirit.
ARTWORK: Matt Worthey
DIRECTION: Eugene Park