Illustrated book pages with text, colorful images, and a character wearing sunglasses and a scarf.

vans “off the wall”
kids merchandise

Merchandise Design and Illustration

Green Vans cap with 'Off The Wall' patch and graphic design.

Go Outside

Vans Off the Wall apparel with mountain and sunset design on hoodie and cap.

Designing merchandise for Vans and their "Go Outside" campaign aimed at kids involved creating an array of vibrant, playful pieces that enthusiastically encourage exploration and adventure in the great outdoors. The collection prominently features durable fabrics and practical designs, ensuring that young wearers can comfortably engage in a variety of outdoor activities with ease. Earthy colors and fun, eye-catching graphics are thoughtfully incorporated to effectively capture the joyful spirit of childhood.

Designed for young adventurers, Vans Kids is all about embracing the thrill of skateboarding and the joy of outdoor play.

Vans logo in different colors: green, orange, blue, olive, yellow, and black backgrounds.
White Vans t-shirt with graphic on front and back, featuring illustrations of dice, cars, skateboard, graffiti, and music symbols, emphasizing urban and street culture.

off the wall

The opportunity to design for Vans aligns perfectly with our design and illustration styles, which emphasize creativity, authenticity, and self-expression. Our approach is characterized by bold, vibrant visuals and a strong narrative element, echoing the brand's commitment to the skate, surf, and street culture that Vans embodies. By incorporating elements that reflect individuality and a sense of adventure, we can create designs that resonate with Vans' diverse audience. This synergy between our artistic vision and Vans' brand ethos allows for a fresh, engaging interpretation that honors both the brand's heritage and its forward-thinking spirit.

Graphic of Vans logos, one with a rose and skateboard, text reads "Since 1966 Off the Wall" and "Original Since '66."
Vans "Off the Wall" logo with colorful letters on left, cartoon surfer character with peace sign on right, checkered border, text "Killer Swells."
Hand-drawn Vans logo concepts, various styles and themes, including checkerboard and patriotic motifs.
Cartoon burger with "Vans" text as patty on checkered plate.
Illustration of the word 'VANS' with car, skateboard, dice, and speaker graphics; 'VANS' logo with sun and mountains; circular 'Get Outside Vans' logo with sun and trees.

ARTWORK: Matt Worthey

DIRECTION: Eugene Park