

san diego padres
Merchandise Design, Illustration, Social Media Content
Creating new branding graphics for the San Diego Padres during their transition to the new brown and gold colors involves a thoughtful approach that reflects the team's heritage while embracing a modern aesthetic. The redesigned logo for spring training serves as a focal point, incorporating the vibrant shades as a nod to the team's iconic past and its bright future. The logo features dynamic elements that convey energy and movement, aligning with the excitement of the upcoming season. Careful attention is paid to typography and iconography to ensure that the design resonates with both longtime fans and newcomers, reinforcing the pride and spirit of San Diego baseball.
ARTWORK: Matt Worthey
DIRECTION: Brennan Scott
PHOTOGRAPHY: Matt Thomas