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Plate Crate & Ballpark Seeds

Merchandise & Packaging Design, Illustration and Branding

Graphic of three baseball caps stacked with 'PlateCrate' logo and 'Rally Time' text.

Plate Crate, an innovative baseball-themed monthly box subscription service, has significantly redefined the way young fans connect with and engage in the sport. The design work emphasizes a vibrant and dynamic aesthetic, effectively capturing the sheer energy of baseball while reflecting the excitement and anticipation that accompanies each monthly delivery. The branding strategy thoughtfully incorporates classic baseball imagery, carefully paired with modern graphics, creating an appealing visual experience that resonates with both young athletes and seasoned fans alike.

BOX OF BASEBALL TREASURES

Custom packaging features the Plate Crate logo prominently, ensuring that the unboxing experience is as thrilling and memorable as a game-winning home run. The carefully curated selection of gear, collectibles, and essential training tools aims to enhance players’ skills while deepening their passion for the game, making Plate Crate an absolute must-have for anyone who truly loves and appreciates baseball.

Box design for Plate Crate with logo and baseball-themed icons; includes social media handle @platecrate and hashtag #myplatecrate.
A hand holding a Plate Crate box with a red background and shirts on hangers in the background.
Foldable box template with baseball field design and text 'YOU READY?' and 'NOW LET'S GET TO WORK' accompanied by a fist icon.
Illustration of baseball, patent by J.E. Maynard, May 8, 1928.
Plate Crate air fresheners featuring pine tar and leather designs
Person in baseball uniform holding a packet of Backyard BBQ flavored sunflower seeds
Collection of five graphic t-shirts with various designs related to sports and humor, including "Moonshot," taco graphic, "Speed Kills," baseball-themed text, and "Plate Crate Legends Never Die" with a dinosaur.

Ballpark Seeds

Designing the packaging for Ballpark Seeds, a baseball-themed sunflower seed brand, involves creating an eye-catching visual that resonates with the sporty spirit of America's pastime. The design would feature bold colors and dynamic typography to convey energy and excitement, incorporating elements like baseball seams and stadium imagery to reinforce the theme. Each flavor—from classics like BBQ and ranch to the innovative pizza and Mac’n’Cheese flavors— each would have distinct graphics and color schemes, such as smoky reds for BBQ, vibrant blues for ranch, and warm yellows for Mac’n’Cheese, enhancing visual appeal while clearly distinguishing each variant. Additionally, incorporating playful taglines and engaging graphics of players enjoying the seeds would evoke a sense of camaraderie and fun, making the product not just a snack but a part of the ballpark experience.

Ballpark Seeds packaging design; includes front, side, and back view of the package. The product flavor is "The Original Backyard BBQ" and it is USA grown. Nutrition facts and product description are visible on the back, along with branding elements and a website link.
Image showing six colorful packages of Ballpark Seeds with different flavors: Char-Grilled Hotdog, Backyard BBQ, Creamy Ranch, Old School Salted and Roasted, Mac N Cheese, and Cheesy Pizza.
Bags of Ballpark Seeds in various flavors, including Char-Grilled Hotdog, placed on a wooden surface.

ARTWORK: Matt Worthey

DIRECTION: Josh Band

PHOTOGRAPHY: Josh Band/Plate Crate